Idea Napkin No. 2

1. You

I’m originally Orlando, Florida. Currently, I’m a sophomore pursuing an undergraduate and masters degree in finance. I’m involved in many organizations on campus. Right now, I work for Dr. Durant, a professor within the college of business who hired me to help with behavioral testing. This summer I’ll be studying abroad in Dublin, Ireland and next summer I hope to obtain an internship in investment banking. If I were to start this business, I think I would spend a considerable amount of time working to develop it further but I'm not sure that it would be something that I would take over as a full time job. 

2. What are you offering to customers? 

I'm offering a product that would be an interactive app for users and restaurants to update restaurant wait times in real-time. This app would show restaurants based on the user's location as well as their respective updated wait times that would allow consumers to be aware before arriving to dine out. Customers and restaurant managers would both have access to updating wait times for the most accurate time possible. Also, customers would be able to use their location to see restaurants in their area and possibly use the wait times posted to make their dining decision based off that information. 

3. Who are you offering it to?

I would be offering the app to any consumer who enjoys dining out and finds importance in knowing wait times before arriving to a restaurant in order to avoid waiting to be seated. I think this app would mostly be used by younger adults who are tech-savvy and place value in efficiency. Also, this app would be geared towards families with smaller children and larger groups who don't want to have to wait around before being seated or have to travel to a different restaurant due to too long of a wait time. However, any customer who would want to check wait times before dining out would be able to use this app. 

4. Why do they care?

I believe that consumers will use this product because in our day and age there is a huge importance placed on the value of time and consumers are constantly finding ways to enhance their experiences in the most effective and efficient way possible- something I think this product would do. 

5. What are your core competencies? 

This product is unlike any product or service that I have seen on the current market. While the trend of saving time and being efficient continues to grow, so will the value of this idea. Personally, I consider myself to be very detailed-oriented and I think this would set me apart while developing my idea further. 

I do believe that these aspects all fit together because without all of these aspects, your idea would never come to fruition or be successful. Knowing the "why" behind what you're doing only drives you more to develop your idea and work to make it the best it can possibly be. Who you are as a person and your strengths determine what you value in your business and play a role when molding your ideas into a reality. 


Feedback Memo:
For my first idea napkin assignment, I only received one comment that only included positive feedback rather than negative feedback so it was up to me to figure out how I could improve for my second idea napkin. Overall, the changes I made were mostly adding details and clarifying anything I felt wasn't as clear as it could be.