My customer avatar is a 40 year old woman who is a wife and mother of two children. She is a professional who works a job during the day and then has to come home at night to spend time with her family and take care of her children. In order to balance her busy life, she looks to small things to help her save time on tasks and enjoys being organized in order to create order with all of the things going on around her. She has to take her two children to and from school every day, with the help of husband of course, and she drives them to after school programs, makes sure they are fed, and prepares them for the next day. With her busy schedule, she often doesn't have time to cook a meal and enjoys eating out at restaurants. However, having two small children under the age of 6 can be challenging at sit down restaurants, especially if there is a wait before being seated. While family is the most important thing in her life, she also is driven in her career as a publicist and is always on top of her work. During her lunch break she often goes out to eat with coworkers or friends in order to catch up and have productive breaks while enjoying a meal.
What do you have in common with the customer avatar? If you have anything in common with the avatar, do you think that is a coincidence? Why?
Some of the things that I have in common with my customer avatar is that we are both females who live busy lives. While, I am not a mother right now, I hope to be on in the future and think that my avatar represents what most mothers of young children deal with on a daily basis. Trying to stay organized and on top of my work is something I constantly work towards in order to not fall behind. Also, I value my family as well as my education and future career because having a balance between the two is important to me. My avatar does not have that many similarities to me, I did this on purpose because while making my avatar I wanted to take a new perspective on the outlook of a customer.
Hi Andrea! Considering what I know your idea is about having an app tracking wait times at restaurants, I think that your avatar does seem like a good fit. It seems only fit that she is a hard working woman who is trying to ensure that when they do decide to go out, it plays out smoothly. Saving time is a productive person's number one concern and even though I am not a mother, I know that even I myself would be interested in saving time however I can. Great job!
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